#Covet Fashion code

The fashion industry has explored new methods of discovery in recent years, from augmented reality Snapchat filters to virtual reality runway shows and even recruiting video game models. Covet Fashion users can trade diamonds for new items of clothing or accessories to dress their virtual models in. Covet Fashion uses the popular “freemium” model, where users have the option to purchase virtual currency-in this case, diamonds.

Meanwhile, free-to-play mobile titles like Covet Fashion are driving digital revenue growth in the US, according to SuperData.

The brand’s website shows that Covet Fashion has over three million unique monthly users who spend an average of 30 minutes per day in the app. More than 175 brands have partnered with Covet Fashion to have their fashions appear as virtual wardrobe options, which in turn can be purchased for real-life wear through an ecommerce portal.

Together, we thought it would be a great initiative with the goal of bringing awareness to Box of Style while introducing their subscribers to Covet Fashion.”īoth The Zoe Report and Covet Fashion will be cross-promoting the partnership through in-game messages, direct emails and social media posts. “There are a lot of synergies between The Zoe Report and Covet Fashion in terms of audience, content creation and fashion-focused messaging. “The Rachel Zoe brand has been part of the Covet Fashion app since launch, that’s why we couldn’t be more excited to expand our partnership by integrating the Fall 2017 Box of Style,” said Van Ryswyk. Throughout the month of October, the app’s community will have access to digitally rendered items from The Zoe Report’s Fall 2017 Box of Style-the Gigi New York Convertible Clutch and La Soula Two-Diamond Ring Set.

#Covet Fashion code

Covet Fashion users have been given an exclusive code for $20 off the Fall 2017 Box of Style-normally priced at $99.99 a quarter-as well as in-app style challenges. The Zoe Report Box of Style is a quarterly subscription box curated by American fashion designer Rachel Zoe. If a user loves a piece so much that they have to own it in real life, Covet Fashion links out directly to ecommerce.” “Through the platform, users are able to discover and explore different fashion brands while flexing their creativity in daily style challenges. “ Covet Fashion acts as each user’s dream closet,” Mark Van Ryswyk, SVP of studio management at CrowdStar told AListDaily. But unlike dress-up games designed for young girls, CrowdStar’s app features ecommerce. Covet Fashion allows users to create outfits and enter their wardrobe choices into contests that are judged by the app community. Launched in 2013, CrowdStar’s grown-up dress-up game is targeted to adult women with an eye for the latest styles. Mobile app Covet Fashion has partnered with The Zoe Report Box of Style to share a love of fashion across its users and funnel that love into real-life purchases.